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The assignment shall be a written analysis and business case of a market leader that includes social responsibility projects in their business plan. You may choose one of the companies below, or find one of your own.
(Microsoft, GE, Walt Disney, BMW, Procter & Gamble Co.)
These companies shine as examples of how social responsibility can be productively coupled with sound strategies to advance goodwill, while building sustainable and impressive businesses (https://adage.com/article/cmo-strategy/10-companies-social-responsibility-core/143323/). Go to their website to find their philanthropy work and social responsibility reports for the current year. Most are providing leadership while advancing market share simultaneously. It’s very impressive. As such, socially conscious companies have stepped up their efforts with increasing effectiveness.
The paper/report shall include
1. a profile of the potential consumer;
2. a description of how the company is providing leadership through its philanthropic efforts;
3. an analysis of the project; and
4. a reflection that connects the readings in Week 8 to the project.
Distinguished performance shall be identified by integration of theory and practice.
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