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Choose one product or product group (e.g. gifts, books, food, clothes, computers, or shoes):
• Describe and compare the offline and online environment for this product or product group
• Analyse how value is created by applying value chain analysis model or the resource-based view to this product or product group
• Make recommendations for three significant improvements that can lead to increased consumer use of online purchasing This is an individual work in the module of E-BUSINESS. I will send you the structure you need to follow, the handout of this module(see the last page), the lectures and an sample who got 46 marks before to help you.
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