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If you do not submit your assignment by the submission date without an approved extension of
time or deferral request you will fail this module, and you will not be allowed a resit attempt. Your
extension or deferral request must have been approved prior to the deadline for submission.From
September 2010 any coursework or other assessment submitted late will be given a mark of zero.
The re-sit module mark will be capped at 40%.
How to submit your assessment (written assignments)
• Your work must be typed and printed using 1.5 line spacing and Arial font size 12
• All footers must contain your student ID number and page numbering
• The cover page of the submission must clearly state how many words you have used
• Your work must be in the correct page order and contain all the required information
• Your work must be submitted ONLY via TurnItIn within the CUOnline Module Page
• Submit your assignment on time and save your digital receipt.
• Please ensure that you retain a duplicate copy of all work you submit for assessment.
You can access the Turnitin link through the module web and further details will be provided in
class.
Your coursework will be given a zero mark if you do not submit a copy through Turnitin.
GUIDELINES AND BACKGROUND TO THISASSIGNMENT
Task One–Strategy
Produce a 2,000 word individual commercialisation strategy exploring the potential of a hi-tech
business idea. You are only allowed to go above or below this word count by 10% otherwise marks
may be deducted. Marks will be awarded as follows:
• INTRODUCTION TO THE BUSINESS IDEA(10%)
• IDENTIFY THE SIGNIFICANCE OF HIGH-GROWTH BUSINESS TO THE ECONOMY (10%)
• DEFINE AND EXPLORE THE HIGH-GROWTH NATURE OF THE CONCEPT (20%)
• EXPLORE THE RESOURCES AND FINANCES NEEDED TO BRING THE CONCEPT TO MARKET (20%)
• DESCRIBE THE MARKET FEASIBILITY FOR THE BUSINESS OR PRODUCT (10%)
• SUMMARY AND RECOMMENDATIONS (10%)
• STYLE AND PRESENTATION (10%)
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