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There are two points is the most important need to improve. and there are some place I can not marked out in the article, you need to improve by yourself. Thanks.
firstly, i need more details about marketing application about Heineken, such as marketing mix 4p
secondly, and there is no any reference about Heineken, please put all your reference used,
and marks will be include:(please improve paper as these requirement)
• Demonstrating a clear understanding of international marketing concepts and their application to the case in question
• A demonstration of the relevance of the concepts and tools to the case
• Depth of critical analysis
• Interpretation of strategic issues and decisions affecting the process of internationalizing marketing efforts
• A demonstrable understanding of the operational imperatives of marketing at an international level
• Clarity in evaluating programme design issues in relation to new product developments, and new markets in an international contexts
• Scholarship and the use of an appropriately wide range of sources
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