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A Digital Marketing plan for Kadri Pharmacy
Hi their
I have given you this report because you got the experience in Marketing so can you focus on it as
you can please.
I will uplode the company in PowerPoint and the question had asked you can read the structure
down
An individual report worth 80% of the module’s total marks
Learning Outcomes
This Assessment addresses all the learning outcomes for the module and you will be assessed on
your ability to demonstrate the achievement of these outcomes in relation to the marketing plan.
Requirement:
You are asked to prepare a digital marketing plan for a company selected for you by the Module
Tutor. The plan needs to provide:
A situation analysis and clearly defined objectives.
Defined target audiences/stakeholders and a positioning strategy
A clearly identified Internet value proposition for identified audiences
Clearly defined digital marketing mix and relationship management tactics
An illustration of how offline and online strategies will be integrated
An implementation plan including evaluation and control mechanisms
An indication of where revenue/benefits will be achieved and where costs incurred
NB a full cost/benefit analysis or budget is not required
Guidelines:
Your digital marketing plan should:
Be written in a report format and be suitable for use by the organisation
Provide realistic strategies that can be implemented by the organisation
Address all sections outlined above
Outline the use of all digital technologies not just a website
Not refer to academic theory but source all secondary data if used
Not discuss how to design and build a web site
Be a minimum of a 3,000 and a maximum of 4,000 excluding appendices
Marking Criteria:
Your plan will be assessed on your ability to fulfil the following criteria:
Demonstrate an understanding of the use of the Internet and related digital
technologies in marketing 25%
Clearly identified target market, positioning and strategy 15%
Appropriate tactics for client organisation 35%
Clearly identified implementation plan with evaluation and control 15%
Overall presentation and layout 10%
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