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Write a three- to four-page memo to the owners of the Santa Fe Grill that responds to the
questions listed below. You are to follow the Marketing Memo Guidelines. Use a paraphrase of the
questions as headings of each section of your memo.
(Chapter 12, Continuing Case: The Santa Fe Grill, page 267) With the survey completed, edited,
and entered into a digital file, researchers will now make decisions regarding the best way to
analyze the data to understand the interviewed individuals. Then, researchers and decision makers
will determine how the information can be used to improve the restaurant’s operations. The data
analysis should be connected directly to the research objectives. The researcher and the owners
have been brainstorming about how to best analyze the data to better understand the situation.
Draw several conceptual models to represent relationships that could be tested with the customer
survey.
Which statistical techniques would be appropriate to test the proposed relationships? Support your
answer.
Give examples of other relationships that could be tested with chi-square and with ANOVA.
Run a chi-square on one of the relationships you listed. Do not use the examples in the textbook.
Include and summarize your findings.
Run an ANOVA on one of these relationships you listed. Do not use the examples in the textbook.
Include and summarize your findings.
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