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Answers to the questions should show your ability to use terms and concepts learned from the book and other
sources. providing definitions and examples. please no plagiarism. one of the sources should be from
the text book: Principles Of Marketing, fourteenth edition, Philip Kotler & Gary Armstrong. the
2 questions are below:
Question 1 – Critically analyze Burger King’s "Whopper Freakout" marketing campaign.
Discuss the pros and cons of using viral marketing campaigns to promote a product.
Question 2- Discuss the factors that resulted in the success of the Whopper Freakout campaign.
Also enumerate the possible drawbacks of the campaign.
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