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Answer the Question
The view is widely held that consumer behaviour changes during a recession. According to the
Office of National Statistics (ONS), ‘households with annual incomes of £62,000 or above would
reduce their annual spend by around £3,000 in an economic recession’. Using examples, identify
and examine the ways in which consumers in the UK have changed their behaviour in terms of
household spending. How are some companies responding to this change in behaviour?
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Mark will be considering follow:
• A seminar paper is essentially a written treatment of the Discussion Question linked to each Topic
(Consumer behaviour).
• Display knowledge of the principles and theories involved and ability to apply them effectively.
• Demonstrate the ability to select critical points, evaluate them communicate the conclusions
effectively.
• Demonstrate a thorough understanding of the purpose of the exercise.
• In this assessment credit will be given, where appropriate, for:
• answering the question fully
• evidence of the application of marketing theory
• evidence of wider reading
• use of real-world examples
• critical thinking
• creative solutions
• clarity of expression
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