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Submit your analyses of the next two P’s (place and price) for your chosen company’s product/service. Your place analysis should discuss distribution channels (how are they getting their product to market?) It should also look at where the product is being sold and the approach to inventory.
Your price analysis should describe the pricing system in place. Is it cost-based, value-based, or competition-based, and how did you come to that determination? Include an evaluation of the pricing strategy in your analysis.
Part 2
The chosen company is REI
Supply chain management is an important part of a company’s distribution strategy. Evaluate REI in this discussion. Outline their current channel and methods of distribution. How do they use Supply Chain Management? Does it work well? Any suggestions for improvement?
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