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An individual report which should be of a recognised format. It should include the followingsections:
Summary, introduction, main findings, conclusions, recommendations and reference list attached
Please note that all sources used should be acknowledged.
In support of the above presentation you will also be expected to submit an individual written report (max. 1000 words) to the client organisation’s senior management team which will focus on the following criteria:
Evaluation of the appropriateness of selected promotional tools to support your decision in using them to bring about a successful marketing campaign
Demonstrate how the selected promotional tools will be fully utilised in devising a creative mix of marketing activities suitable for a successful marketing campaign
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