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Careful research is critical to marketing analysis and decision-making. The quality of the data and information you collect will directly impact the organization?s marketing efforts. It can mean the difference between success and failure for your amazing, one-of-a-kind new product.
Choose an industry that interests the team. And the Hoover Database of industry and company information to research a company within that industry. Identify at least two opportunities you see for the company to expand its share of the market. Explain why the you think the research supports pursuing these opportunities.
(Note: Provide a link to the Hoover free company factsheet for the company you selected, which should provide all the information you need. You DO NOT need to purchase a Hoover report to do this assignment.)
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