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Critically analyse the marketing mix adopted by the Cadbury company since 2009. Examine how the challenges and opportunities faced by the marketing team have influenced the marketing decisions made by the company. Using the analytical tools and techniques like PESTEL and 7S framework. Critically analyse the advantages and disadvantages of implementing an integrated marketing mix on the future corporate strategy of the business.
The assignment will require the review of the marketing strategy of the company (Cadbury chocolates company) and an overview of the tactical marketing decisions made by the marketing team. An analysis and understanding of the main components of the marketing mix namely; price strategy, promotional planning, location strategy and new product development will need to be considered in detail. An examination of the problems facing the company as it attempts to sustain its marketing advantage in the future will also need to be discussed.
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