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•The Final Marketing Plan should be 18–20 pages in length.
•The page count does not include the title page, table of contents, or reference page.
1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research
4.0 Controls
4.1 Implementation
4.2 Marketing Organization
4.3 Contingency Planning
•Remember that marketing exists to solve consumer/business problems with a solution.
•The marketing plan should be written in the third person.
•Tables, charts, graphs, and graphics that accurately illustrate your strategies are welcome
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