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You may do a planning, a research (grant), or a sales proposal. You’ll have to make up a fictional firm or organization that will carry out the proposed work or deliver the proposed product. You’ll also have to invent budget numbers. Read Chapter 24 and Chapter 7 before completing this project. Using the background information provided below, write a 2 page (single-spaced) proposal. You will format your proposal as a business letter. Your proposal will have the following six sections: Introduction; Background/Problem/Purpose; Proposal/Plan/Schedule; Staffing; Budget; and Conclusion. Look over the specific examples in Chapter 24. While these proposals take several different forms, yours should be in letter form. You do not need a letter of transmittal, table of contents, abstract, etc. You DO need to separate your proposal into sections and label each section accordingly. You DO need to get letter formatting RIGHT. If you’re unsure about letter formatting, review Chapter 17. Additionally, your proposal should include a research component, including material from at least 5 outside sources to support your argument. Sources should be documented using correct APA format for in-text citations and reference list. For additional information about research and citation, review Chapter 7 and Appendix A. GRADING CRITERIA: Your proposal will be graded according to the criteria by which proposals are typically accepted or rejected (see Chapter 24). A successful proposal will: • � Demonstrate an understanding of the needs of the business or organization. • If a business or sales proposal, show how the proposed action makes good • business sense. • � Use support research, including at least five relevant outside sources. • � Use correct APA format for in-text citation and reference list. • � Be organized into six clear, well thought out sections (Introduction; Background/Problem/Purpose; Proposal/Plan/Schedule; Staffing; Budget; and Conclusion). • � Illustrate the soundness of the plan being offered. • � Illustrate the quality of the project’s organization and management. • � Demonstrate an ability to complete the job by the deadline. • � Demonstrate an ability to control costs. • � Illustrate your firm’s experience and record on similar projects. • � Demonstrate the qualifications of the staff to be assigned to the project (you’ll have to make up the staff). • � Use persuasive techniques (including a clear focus on audience needs and benefits, honest and supportable claims, appropriate detail, readability, convincing language, accessible and attractive page design, proper citations of any sources or contributors, etc.). • � Display correct grammar and mechanics. • � Demonstrate concision, clarity, and fluency. TIPS FOR WRITING YOUR PROPOSAL: � Overall: Focus on the needs of your target audience (business or organization). • o See p. 539-40 for the goals of the introduction. Hook the audience’s interest. • o Some questions you might consider: Why is your (imaginary) firm uniquely qualified to do this plan? What successful initiatives have they implemented before? What is the serious problem that needs to be addressed? What are the causes of the problem? • � Background/Problem/Purpose: • o What are the target business or organization’s goals? Demonstrate to the target business or organization how your project will help them further their own goals. Remember that all business writing should be audience-oriented, purposeful, and economical. • � Budget: • o Make up the numbers. • o You’ll have to decide how specific to be. Is this the kind of project that needs line-by-line budgetary information, or can you group tasks into categories and discuss how much each category will cost? • � Conclusion: • o Remind the reader of the key benefits of your plan and try to motivate action. In the case of a grant, motivating action means encouraging your audience to choose your plan over others that have been submitted.
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