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Write a 1,650- to 1,750-word paper addressing the marketing and branding of a health care-related product or service. Select a health care-related product or service and include the following in your paper:
• Target Market
◦ What is a target market?
◦ What is the target market of the product or service selected?
◦ What is the importance of selecting a target market?
◦ What issues and questions must be considered when selecting and managing a target market?
• Branding
◦ What is a brand?
◦ Why is branding important?
◦ After selecting a current, common health care brand, address the following:
▪ What images or thoughts do you relate to that brand?
▪ Does the branding appeal to the market? Do those images influence consumers’ decisions to buy or use that brand?
▪ Is the product successful?
▪ What is the profitability of the product and what is the effect on the bottom line?
▪ If this were your product or service, what might you do differently?
Cite a minimum of four scholarly sources.
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