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Using the textbook "Strategic Management and Business Policy" 13th Edition by Wheelen and Hunger, this is for a thorough analysis of the Rocky Mountain Chocolate Factory, Inc. case (Case 26 within this text). The report should begin with the company’s problem areas. Business-functional areas (marketing, management, accounting and finance, etc.) should be used as sub-headings, but not all may apply.
Next, there should be a list of potential solutions, followed by an evaluation (pros & cons) of these solutions.
Next, there must be a statement of chosen alternative (best alternative)
Next, there must be a section on implementing this chosen alternative step by step with a time frame for each
Finally, there should be a section defending this choice and a conclusion, along with a section updating, that is, any new materials later than the case materials.
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