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Scenario: Soon after graduation you were appointed to the digital marketing team for Dropbox (see attached case study). The business offers a new document sharing solution to both the business and consumer market and is keen to capture a large share of the market before any real competition comes along.
As the product has very little current competition in the market, management has decided to not compete on price and is keen to adopt a number of non-price differentiation strategies to market and sell its services.
Your task: 1. Write a report where you discuss and suggest at least three non-price differentiation strategies which the business can adopt to capture a dominant share if the market.
2. Include in the report your recommendations on how these various strategies can be promoted most effectively, using examples of other non-competitor success stories on the web.
3. As two the promotional strategies mentioned in point 2 above is the use of a blog and social network page, create both of these features, illustrating how these may operate in support of the promotional strategy of Dropbox.
4. Create and present a suitable Power Point presentation illustrating both the pages you have created as well as your recommendations to the client. The presentation should be recored and uploaded to your favorite video sharing site, adding a link to the presentation to your writing report.
Instructions :
1. Excutive summary
2. Introduction
3. Case background
3.1 Vision statement
3.2 Mission statement
3.3 Market situation
4. Keys findings (question 1)
4.1 Suggestions of non-price differntiation strategies ( at least three ).
5. Recommendations (question 2)
5.1 How these various strategies can be promoted most effectively.
5.2 Examples of other non-competitor success stories on the web.
6. Conclusion (question 3)
(Including link of a blog and social network) page)
7. Appendixs
Key issues :
Prsentation and style
Evidence of reading/application of theory
Discussion of topic
Use of applied examples in context
Recommendations and conclusion
I attached the link which might be useful for my order.
https://www.dropbox.com
http://www.alexa.com/siteinfo/dropbox.com
Also the book for refernecing.
E-Marketing, International version, 6th edition, Judy Strauss, Raymond Frost
I also attached some reading that could be use onthe report.
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