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Marking Criteria
1. Title Page (1 mark)
2. Executive Summary (2 marks)
3. Table of Contents (2 marks)
4. Introduction (5 marks)
This section introduces the topic/issue and the scope of the report (i.e. what areas will be discussed in the report.
5. Background (5 marks)
For this section you must be brief and to the point. Use your own words in describing the company. Don?t just reproduce the case here.
6. Aspects or Issues & Problems (5 marks)
In this section, you should identify the issues relating to the topic and the associated wide range of aspects or problems, and then nominate the key issues and aspects or problems you will focus on. From there, in the sections below, analyse and make recommendations on only the key aspects or problems you have chosen to address.
7. Discussion (Critical Analysis)
Your discussion or critical analysis of the issues and aspects or problems must be supported by material from the literature and theoretical concepts (e.g. journal articles, other texts, readings, etc)*. You should ask yourself the questions ?Why? Why does this issue or problem exist? What does the literature say about how the issue or problem can be addressed?
Also, the depth of your understanding is shown by your ability to relate theory and practice. Hence, you should support your analysis with examples or case study/studies. Ask yourself: Is there a case study to illustrate why this issue or problem is a concern? ? (30 marks)
8. Recommendations (20 marks)
Again, these must be appropriately supported by the literature*. What recommendations does the literature make? Do they relate to this case? Why or why not?
You may have some of your own. That?s fine but you must acknowledge the ones from the literature. Also, you must make recommendations only for those problems you have identified. Your report must all align ? issues, problems, analysis, recommendations and implementation.
Your choice of recommendations demonstrates your understanding of the problems/opportunities to improve. You must convince management to adopt your recommendations (i.e. ?sell? them to management).
9. Implementation Plan (10 marks)
Your plan for implementing each of your recommendations should include activities and timelines for each recommendation, and must be plausible. Again, you must convince management to adopt your implementations plan (i.e. ?sell? it to them).
10. References (10 marks)
Acknowledgement of sources of information is important. Your report should be supported by the theory and so, references to the literature. These references should be cited appropriately within the context of your report. Further, at the end of your report, you must provide a reference list (using correct APA referencing style). The list must include all references cited in text. Referencing not only shows that you have researched the subject matter, but also that you are not plagarising.
11. Presentation (10 marks)
Grammar, punctuation, expression and presentation must be of a high standard; ?jackets and ties? are very important in today?s world of business writing. Also, structure of report, including ?Table of Contents?, various sections (Executive Summary, Introduction → Conclusion), and page numbers.
Format
Using the APA referencing style, you must provide appropriate theoretical support for what you write. That is, you must clearly distinguish between your ideas, other?s ideas adapted to your own, and ideas taken from the literature as verbatim quotations. Literature citations must be relevant, and alphabetically listed (one list only please) in the reference list.
Presentation of Report
? 12 point font; 1.5 ? 2 line spacing; 2 cm left and right margins
? APA referencing style; All pages MUST be numbered
? Business-style report (with various sections)
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