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He has asked you to prepare a report detailing the new product strategy he should use for either the
Anvil or the E-Merge products he has created.
In your report, he wants you to classify his development project for the two
vehicles and to explain which of the three approaches to creating new growth businesses he should employ. He is also interested in knowing how he should best leverage his resource commitments to grow his new business.
Tomerbelin has asked you to include in your report a list of who you believe will be his top three competitors for these products and to provide him with at least three solid methods he could use to become a market leader in the electric vehicle business.
Tomberlin would like you to present your report in the form of a PowerPoint presentation that details the requirements above. Use the notes section of PowerPoint to clarify your response.
Tomberlin is very research driven, so make sure your recommendations are supported by facts from other sources. He is also a stickler for professionalism, so make sure your presentation is professional in appearance and written to the correct target audience.
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