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This assessment requires you to undertake the following analyses and answer the following questions in relation to the organisation which is the object of Case Study B and produce a comprehensive report, in report format:
1. Analyse features of the macro-environment that may affect Siemens Energy using the PESTEL framework.
2. In which renewable energy sources should Siemens Energy invest and why?
3. How aggressive should Siemens be in pursuing new energy technologies? Should it be a first mover and set the standard or let other companies take the initial risk and then capitalise on their discoveries. Support your answer.
4. How should Siemens go about developing alternative energy technologies? Should it ‘go it alone’? Should it form strategic alliances? Should it acquire smaller companies which have already made technological advances? Support your answer.
The requirements include desktop research, library work, reading and interpretation, discussion and writing a comprehensive report.
Theory covered in the first ten weeks of the course is applied to issues provided in the case stimulus.
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