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Our host country in Indonesia and i propose we export dried and unfilled pasta for our initial entity product as this will not require refrigeration and will be easier to export.
. When writing the International Marketing Plan you will be required to access, analyse and take decisive decisions in complex situation drawn from this real life setting, taking into consideration the sustainable, social and ethical concepts of a firm.
Aim: The objective of this assignment is:
? To enable you to understand international marketing strategy and the elements of international marketing analysis, including customer analysis, company analysis and competitor analysis.
? To assist you with evaluating the elements of the international marketing mix (product, pricing, promotion, and distribution strategies)
? To enhance your problem solving techniques and decision making skills by learning how to leverage strategic international marketing analysis to inform tactical marketing mix decisions while allowing you to consider a comprehensive framework for evaluating international marketing decisions and to create successful international marketing planning initiatives.
? To expand your knowledge in the area of international marketing strategy while increasing your awareness of the different strategic and tactical initiatives that are available
? To be able to identify and act on sustainable, social and ethical concepts required in international marketing planning.
A major and very important requirement is that you strongly link international marketing theories and concepts to the issues identified for your case organisation. Theory provides the framework from which to look at and understand the assignment question and to provide a perspective for examining the research data. The text and lectures provide the basic theory about international marketing and the terms used such as an explanation of the international marketing environment and specifically the macro-environment.Students should aim to start thinking about the international marketing theory they have been learning and to begin using that perspective to better understand specific Consumer Products organisations that are operating in the target country marketplace.
Rationale: Students will gain knowledge about international marketing and also see that there is a wide range of information available from a range of sources that can be used by organisations for analysis. In writing the report students will be able to understand the concepts behind international marketing planning and the need to be coherent, concise, clear, well-argued, and well-presented.
BUT YOU HAVE TO RESEARCH DA VINCI FOODS , INDONESIA, this is our chosen country market and our product is dry and unfilled pasta as our initial entity product as this will not require refrigeration and will be easier to export.
Environmental and internal analysis-
a) Statement of the name of the company for whom the plan is to be written, and the chosen country market.
the name of the chosen country market is INDONESIA
b)Product selection. our product,we export dried and unfilled pasta as our enitial product as this will not require refrigeration and will be easier to export.
c)Researching the internal and external environments of the company. This research phase is essential since marketing decisions are only ever as good as the information on which they are based (Tookey, 1964) . Thus, gathering valid, reliable and relevant information is a critically important stage in the process of formulating effective international marketing strategies. I look forward to being delighted by the excellence of the marketing research skills that will be demonstrated by the groups in this regard. Further details on the requirements of this section are to be found in the document ?Suggested Guidelines for Writing the International Marketing Plan.? Note: a formal statement of the organisation?s mission statement is required.
The site includes URL?s for several high grade sources of secondary data, both macro-level and micro-level. Specifically, the World Bank Group web site provides valuable macro level (country/regional) information that will be of value in the assessment of the economic, social, cultural, political and legal environments. Equally, the country reports provided by Austrade are very good. They are also free.For the record, all information sources must be properly referenced.
Again for the record, although descriptive summaries of the research findings have a place in the final report the greatest weight will be given to the analysis of the information uncovered and its synthesis within the framework of the problem being addressed.
Tips for completing this assignment
?Your lecturer will be looking for a quality international marketing plan that reflects and supports your understanding of the subject matter. Please provide him with one.
?Ensure that your plan is lucid and consistent, is supported by international marketing theories and concepts and that all references are cited in the body of your report.
?The research, analysis and presentation of your plan must demonstrate an understanding of the terminology used in the text and in lectures and how the various forces/influences that impact an industry and an organisation.
? In a good assignment, you identify and analyse the main issues asked for in the requirements. Therefore, read the requirements thoroughly.
? Your report will be appropriately referenced, and the information will be supported by the referenced sources of information used. The lack of references will constitute an automatic fail.
? Write a clear and well-structured international marketing plan. Do not submit a glorified story about the organisation.
? Don?t reinvent the wheel and don?t attempt to exaggerate your international marketing knowledge by making your plan too complex and difficult to follow.
? By all means look for ways to add more theory, concepts, details or information, but remember the KISS principle.
A suggested format for writing the marketing plan is outlined in the document ?Suggested Guide for Writing the International Marketing Plan?. YOU HAVE TO JUST DO POINTS 8 AND 9
The brief for the structure of the international marketing plan is set out in a separate document, entitled ?Suggested Guidelines for Writing the International Marketing Plan.
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