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Once again, it will be the same assignment again but I was meant to review a marketing plan which I will attach.
Implementing and monitoring marketing Activities
ASSESSMENT ONE – Suggested heading for assessment one
1. Introduction
• Who is the organisation – Gormans Florist
• What do they do? Flower shop catering to the city of Canberra from Westfield shopping centre
• Which industry are they in? Floristry
2. Objectives
• What are the objectives of the plan?
• They must be specific – Improve sales to new customers, existing customers and relay companies
3. Stakeholder brief
• Who are the stakeholders?
• How will they be briefed?
4. Three marketing strategies
• Describe at least three of the marketing strategies you intend to use to achieve the objective
• What are the resources required to achieve this
o Physical, financial, human, etc.
5. Communication and Team building strategies
• Describe the strategies you will use to ensure that each member of the team putting together the actions will work together to achieve the overall objective
6. Monitoring and analysing performance
• How will you monitor the success of the strategies?
o Be specific.
• How will you analyse the success of each of the marketing activities?
o Be specific (This will be easy to answer if your objectives and strategies are clearly defined earlier in the report.)
Please write in professional language.
Use report format.
Use references where applicable.
Contact me if you have any questions at all.
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