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This is a class project. The paper can be simple and things can be made up. For my project I choose a casino. Location can be anywhere around the world.
Business Plan Outline
I. Executive Summary
II. The Company and Its Product/Service
a. The Story
b. The Product/Service- Business Model
c. The Company
d. The Team
III. The Market
a. Size of the Market
b. Trends/Drivers
c. Key Success Factors
d. Learnings from a Failed Product/Service
IV. The Value Proposition
a. "Why will the customer buy this product/service?"
b. Easing Pain/Meeting the Consumer’s Need
V. Competition/Obstacles to Overcome
a. Key Competition
b. Strengths and Weaknesses
c. Obstacles to Overcome
d. Risk Factors
VI. Execution
a. Marketing and Sales
b. Operations
VII. Summary of Financial Projections
a. Key Assumptions – Income Statement
b. Opening Day Balance Sheet
c. Pro-Forma Financial Projections – First 12 Months
VIII Exhibits
a. Wall Street Journal article- supporting your business case
b. Advertisement- promoting your business
c. Location (Map)
d. Web-Site Home Page
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