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1. what is the essential difference between addressable and interactive media?
2. explain the potential value of a controlled-circulation publication for an advertiser.
3. Choose a magazine or newspaper advertisement that you find interesting . Analyse the print ad with regards to the advantage the medium offers the advertiser; now analyse the same print ad from the drawbacks the medium presents to the advertiser.
4. Describe the radio station( online or otherwise) format you enjoy the most. write a short presentation describing in detail the perceived demographics and psychographics of those who listen to this radio station format.
5.Discuss some ways in which the print media are adapting to multi-platforms for better coverage.
6. explain the benefits and the disadvantages to the advertiser of television audience fragmentation.
7. Prepare a report explaining how cross-media campaigns are using traditional and newer media to create value for brands.
8. Give reasons why transit advertising might meet with great success.
9. Make notes about some of the innovations in out-of-home, alternative and supplementary media of which you are aware.
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