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Part I Evaluation of Federal Passenger Security Policies
"Any society that would give up a little liberty to gain a little security will deserve neither and lose both." This was
Benjamin Franklin’s famous admonition concerning the push-pull tension related to balancing the desire for collective security with
ensuring individual freedom and liberty.
In the wake of the terror attacks of September 11, 2011, to ensue international war on terror, this tension between security and
liberty has resurfaced. The federal government’s policies, specifically regarding air passenger security, have been some of the most
scrutinized and criticized public policies in quite some time.
In this assignment, you will evaluate federal passenger security policies. To determine the problems seeking resolution and the federal agencies responsible in evaluation.
Tasks:
Utilizing the Internet and Argosy University online library resources, search for articles on air, rail, passenger ships, and other transportation passenger screening technologies and procedures. In a minimum of 300 words, post your responses to the following questions to this Discussion Area:
• What societal problems are current or proposed policies attempting to solve?
• How will you define success as it relates to the implementation of the transportation security policies? What would constitute their failure?
• What federal entities would be responsible for the policies’ implementation?
• As a policy evaluator, what political considerations and inputs would you have to account for regarding the policies’ implementation?
Part II Managing Public and Media Expectations
From the Boston Tea Party to Watergate and to WikiLeaks, it is no exaggeration to say that many Americans have a relatively high degree
of cynicism, bordering on the innate distrust of the government, especially the federal government. Much of the cynicism is bred by
policy makers’ apparent inability to communicate the goals of the policies they seek to enact and explain how these policies are in the
interest of the common good. Therefore, the ability to communicate effectively in language that is easily understood, and supported, by
Americans is a critical skill that official policy actors—and unofficial policy actors seeking to influence the policy process—must
possess and put into daily practice.
In this assignment, you will analyze and develop such invaluable communication skills.
Tasks:
Utilize your research from M6: Assignment 1 on transportation security policy and imagine you are charged with enactment of these
policies. In a minimum of 300 words, post your response to the following questions to this Discussion Area:
• What communication strategy would you employ to display the policy’s intended outcome to the public?
• What keywords or phrases would you utilize in your communications outreach? Are there words or phrases you would avoid? Why?
• How would you market this policy to the media?
• What potential pitfalls could you face in terms of media or stakeholder pushback against the policy? How would you address those
concerns?
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