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1- Identify 2 examples of acquisitions/mergers in the last 2 years in the international business. Identify the reasons why such strategic alliances took place. What were the benefits involved in such strategies? Explain in details.
2- Select an everyday product (books, CDs, animal food, shoes for Example). Show how different versions of your product are aimed towards different market segments. Explain how the marketing mix differs for each segment.
3- Select a product/service and describe how the consumer buying process can be related into such product/service buying decisions.
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