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Analyze an emerging and a developed country as a possible site for a ?foreign direct
investment?. Also suggest what international strategies should the firm follow in their new
foreign markets, with appropriate reasons to support your strategic choice. You selection of
countries should be limited to the following choices:
?Emerging?: Brazil, China, Russia, India and South Africa (choose one from these five)
?Developed?: Australia, Japan or Canada (choose one from these three)
Assume that you are responsible for a British Business in Grocery Retail or Professional
Service Industry (including Management Consultants and Accountants) or Large British
Manufacturer that is keen to internationalise through investing in these countries by either
Greenfield or Merger/Acquisitions. Consider the issues that would help you make such a business
decision. For example ?
What are the advantages and disadvantages of investing in each country?
How does the legal system affect business?
What political, cultural and economic risks apply?
Please note that these are only some examples which could be taken in consideration while
analyzing attraction for FDI destination. They are not a specific set of questions to be
answered rather hints about what could be the points to emphasize when comparing and
contrasting different FDI alternatives available for a firm.
The report should not only focus on the positive aspects of each country. It should be a
balanced consideration of the overall prospects for successful investment there.
Finally, you should conclude as to which country will be the host of your investment ? your
final decision/recommendation must be supported and justified.
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