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We are doing a Business Game Online as a group. You must right an individual report. The name of my group company is FDX GENERATION The first decision was made on 4 Oct. Every week we have to make a decision(every friday by 11:59) . The last decision was made on the 3 December. ( decision 10 ) I will upload first ten pic is about year 11, the next 10 is about year 12 and the last 10 are about year 15. Since our last decision is only on the 3 December witch will be decision 10 I will be uploading more… Assignment Format for Business Simulation Game (Individual Report) Each student is expected to prepare an independent report of his/her experience of strategically managing the company (as part of a group) for the five-year period. The suggested format and structure for this report is set out below. Contents Page: The report should be clearly structured and follow a logical format. A contents page should be included which should adequately set out the structure of the report in a systematic way. Introduction: State concisely but clearly what the report is about and the sequence of key tasks/events to follow. Competitive Advantage: Describe how your company entered the industry (in each of the four markets in which you operated, and for all product types) and why? As a Global Cost Leader; as a Global Differentiator; other. External Overview Analyses: Awareness of the external environment and how it impacts on a company is a key strategic consideration. It is important then to describe: the state of the industry when you took over at the end of year 5; its competitive nature; and the opportunities and threats that existed for your company. You should support your answer with relevant strategic models/frameworks. You would need to carry out additional relevant (online) research to inform/support your analysis of the external environment. Internal Overview Analyses: Provide a clear but concise overview of the company you were about to take over at the end of year 5. What were its strengths and weaknesses? Reflections and Conclusions: What did the simulation reveal about: – Competitive positioning? – ‘Beating’ the competition? – Changing Strategies? – Working as a cohesive team to run the company? What did the simulation mean for you in terms of: interdependent decision making; experiential learning of running a business; and independent reflections and thinking? We are as much concerned about your personal development through the exercise as with your strategic analysis and conclusions
Decision Taken
We have run the company for 10 years, where the company was handed over on the year 11 and from that point, we have taken all kind of decision about the business, which includes, the internal and external overviews of the business, the managing strategies, SWOT analysis, MOST analysis and many other vital decision. I will try to explain the whole 10 years down below.
Year Actions
Results Issues
Year 11 Increase the quality of the products, with increasing the price as well. The ROE increase and also the EPS increased as well with that Price goes up, the share price increase, with the better quality of product.
Image Rating and credit rating goes to the top.
Year 12 The price stays the same, with the same quality same.
But increase the number of model of the product. The share of the market goes up, and we get more customers for giving them a variety of choice for the product. The Return of the equity was on the same level, with a better image rating.
Year 13 We make the price goes a little down, but increase the quality of the product Because of the better quality customer was still with our business and there were more demand on the market of the product The profit was increasing, and the image rating goes up in the market.
Year 14 Expanding the production in Asia Pacific, and keep the price and quality same. We can co-op with the market demand, which we were short the previous year, so the profit increases with the same price. Increasing the production took some investment, but there was enough profit to make it up.
Year 15 Keep the decision same as it was, and did not change anything in the business. There was a mixed result in that decision, the demand goes high with the same equity return. Keeping the same decision was not a very good idea, where our market share price goes a little low, and the profit goes down.
Year 16 Decrease the price of the product, with increasing the quality of the product. The happened to be very good for the business, the profit goes really high, with much more demand, and fix the share price. Decreasing the price gives more demand on the market, profit increases, and image rating went up for the increase of the quality of the product.
Year 17 Price lower this time, with the same quality rating, and expand the production, with increasing the model numbers of the product. This was a turning point of the business, where the market share price goes high, we keep up with the market demand, and on top of that the market demand value goes high for the number of the models we provided. In this year we made good profit against the product, expanding the production cut down a little of equity return, but we were keeping up with the market demand.
Year 18 Price goes up, with a better quality, same production. We have the customers for the better quality in the market, and it result good profit and better demand in the market. Year 18 was a turning point for the business, where we made very good profit, and we were able to keep the market demand on the top, with a never than ever best market share price.
Year 19 Price of the product goes high, with the best quality in the market, with sufficient product production in the market. As we came back with the high price with the high quality, we were back in the game on the best of the market, comparing both the price and quality. As in the end of this year we have an outstanding cash flow for the business, and we did very well with ROE and EPS.
Year 20 As it is the final year, we keep with the same strategy, High price with the combination of High Quality.
We also expand the production, with the minimum cost. On this year we keep up with the market pace, and cut down good profit in the final year, with cost cut down on the production. The issue of this year was good for the business, we got a better place in the market, with a goof cash flow on hand, without debt, and a good Equity Return.
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