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I put an attachment under the name of "strategic research paper". In the attachment you will find all the information that I’ve got about the company. In addition, the attachment include the steps of making the research paper and how I need it to be done. I’ve wrote the way that I need it to be written next to each point.
I put an attachment under the name of "example of research paper". This attachment shows a previous research paper that has been done in the same course. I need the research paper to be same as the attached file.
The outline show be as the following:
1. INTRODUCTION
2. BACKGROUND/HISTORY OF THE BUSINESS
3. METHODOLOGY (WHAT METHODS HAVE YOU USED IN COLLECTING THE DATA)
4. SWOT ANALYSIS
A. ASSESSMENT OF THE INTERNAL ENVIRONMENT (THIS INCLUDES THE VISION, MISSION, FINANCIAL RATIO ANALYSIS)
B. ASSESSMENT OF THE EXTERNAL ENVIRONMENT (THIS INCLUDES PORTER’S FIVE FORCES MODEL ANALYSIS OF THE COMPETITION AND THE STRATEGIC MAP)
5. FORMULATION OF SMART OBJECTIVES AND THE OVERALL STRATEGY THE ORGANIZATION WILL FOLLOW.
6. IMPLEMENTATION PLAN (WHO will do WHAT, HOW AND WHEN)
7. OVERALL CONCLUSION/RECOMMENDATIONS
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