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The written report should be no more than 4000 words (excluding relevant tabulations, appendix etc).I will upload a sample paper of how it should look like and the guideline .Please before starting look into it.The 1 page summary should be a Situational Analysis Summary.The paper should talk about the marketing strategies for Abercrombie & Fitch (also known as A&F, is an American retailer that focuses on casual wear for consumers aged 18 to 22, and is headquartered in New Albany, Ohio.) broadening their Distribution with a new geographical market targeting the UAE . A research must be done of how they can approach the country of the United Arab Emirates and what primary and selective demand of the relevant market should be taken into consideration. Note : The retail store has a culture that contradicts the culture of the United Arab Emirates , the research on how they can approach the country and what marketing strategies they should use for the next 3 years. The paper should have an introduction , main-body and a conclusion. I need to have at the end the works cited throughout the paper
-Introduction
Briefly introduce the organisation, its Relevant Market and outline the objectives of the question
Introduce the two types of marketing strategies (primary and selective) and define
-Main Body
Situational Analysis Findings (Appendix)
identify which Marketing Strategies are relevant over the next 3 years and why?
what Marketing Strategy recommendations would you make to increase primary and/or selective demand? And why?
Recommend a supporting marketing mix for your marketing strategy recommendations.
-Summary and Conclusion
Summarise you marketing strategy recommendations and your justification
-Appendix: Market Analysis Findings
The Relevant Market
An Analysis of Primary Demand
An Analysis of Selective Demand
Segmentation
Competitor Analysis
Market Measurement
Target Market Identification.
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