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You should read the article and then answer the question below ( it’s an exam question ) please please please read the article first and then answer the question
Please make the language simple and easy to read because I will write the answer in the exam,
the question is :
In an article entitled “The one thing you must get right when building a brand”, Barwise and Meehan (2010) offer a number of guidelines to organisations when using social media to develop their brands.
Examine the issues and recommendations which were presented in this article.
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