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Acknowledgements – Not in word count (Don’t know what should be in this part yet
Abstract- Not in word count- This is a summary of the work in the report, you should do this last after you have made your conclusion
Table of contents
Section 1: Introduction
Overview of project brief and purpose of report
Overview prêt and talk about how they work in the u.k, what strategies they use and who they target, this is parts of the beginning of your presentation
Section 2: Country comparison and selection- Talk about the countries you had and why you selected switserland, basically summarize your presentation. You have a lot of words so you can use a certain degree of detail.
Section 3: Market entry modes –
You need to use (Overview of Foreign Market Entry Modes,Factors Influencing Choice of Entry Mode and Exporting Modes :Direct& indirect )to explain why Pret should do direct investment
After this you need to look at the following: Contractual entry modes
Contract manufacturing
Licensing
Franchising
Investment modes::
Joint ventures
Wholly owned
Acquisitions
For the different options you choose to look at: at least 3 ( then choose one) you need to look at advantages and disadvantages for pret using that specific option in that specific country. E.G Switzerland is very competitive and so they may want to do a joint venture so that they can be with someone who is already established in the market place, however, they will not earn as many profits as they could have if they do it alone.
I would only look at the investment modes, you can always say why contractual modes in general are not good for prêt.
Contractual entry modes
Contract manufacturing – I don’t think this is an option
Licensing – not an option
Franchising- not an option – Pret do not franchise
Investment modes
Joint ventures – is an option
Wholly owned – is an option
Acquisitions – is an option
Section 4: Marketing Strategies
– state the consumer segments being targeted
– Devise realistic recommendations for each element of the marketing mix ( the P’s)
– Use your knowledge of Pret’s current domestic and overseas strategies to inform and justify your choices
– Ensure strategies are developed in light of target consumer segments
– Ensure your strategies are developed in light of what you know about your chosen country
– Make country specific recommendations.
– Consider activities of competitors in that country
– Clearly discuss which elements of Pret’s strategy can be standardised and which need to be adapted (and the degree of adaptation required)
Section 5: Conclusions and Recommendations
– Should draw report together and provide an ending
– Should summarise the key content and findings
– Should clearly highlight reasons behind decisions regarding
-Country selection
-Entry modes
-Marketing strategies
– Important not to introduce anything new in the conclusions.
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