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1. Find a news article (newspaper, web, magazine) from November or December of 2013
that addresses an issue that pertains to any topic you have discussed in your marketing
class this semester. (advertising)
2. Write a critique paper of the article (minimum 1 page, maximum 2 pages, double
spaced, 12 point font).
3. Discuss:
a. The main point of the article.
b. Who are the intended readers of the article?
c. How does this article relate to the concepts you have learned in your marketing
course work?
d. Why do you think the article is important to marketing?
e. Why are you confident/not confident in the conclusions drawn by the writer of
the article?
f. Why do you agree/disagree with the points discussed in the article?
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