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Southwest Airlines Co. (Southwest) is a passenger airline that provides scheduled air transportation in the United
States. As of December 31, 2010, the Company had 548 Boeing 737 aircraft serving 69 cities in 35 states throughout
the United States. The Company provides point-to-point, rather than hub-and-spoke, service. During the year ended
December 31, 2010, approximately 73% of the Company’s Customers flew non-stop, and the Company’s average aircraft
trip stage length was 648 miles with an average duration of approximately 1.8 hours. As of December 31, 2010, the
Company served 460 non-stop city pairs. On September 26, 2010, the Company entered into a merger agreement
providing for the Company’s acquisition of Air Tran Holdings, Inc. (Air Tran). In November 2010, the Company
terminated its agreement with West Jet to offer connecting service between the United States and Canada. In May
2011, the Company acquired Air Tran Holdings, Inc.
With a quirky culture and a fleet of more than 500 Boeing 737s, Southwest Airlines has been one of the nation’s
few consistently profitable airlines. Other low-cost carriers, notably Air Tran and JetBlue, copied and in some
ways improved on Southwest’s no-frills service. But Southwest, in part because of its conservative fiscal
management, has remained a larger force on the domestic scene.
Please research articles and answer the questions below with theories from the textbook. Please be sure to cite
your references in the text. Please follow the format below and add a works cited page for any reference
materials.
Questions:
1. Culture
a. Define organization culture according to the text.
b. Describe Southwest’s culture and how it impacts employee performance.
c. Review Southwest’s performance measurements and how they are impacted by the culture.
2. Personality
a. Discuss the CEO of Southwest, Gary Kelly’s, personality type based on the Big Five Personality Dimensions in
the textbook. Please define each dimension and provide examples of how Gary Kelly exhibits each of the
dimensions.
b. Determine if Gary Kelly is a Type A or Type B personality type based on the text, define Type A / B and
provide examples.
c. How does Gary Kelly’s personality impact the culture of Southwest?
3. Emotional Intelligence
a. Please define emotional intelligence according to the text.
b. In your opinion does Gary Kelly demonstrate emotional intelligence and how does it positively or negatively
impact Southwest’s culture, employee satisfaction and customer satisfaction? Please provide examples.
Please be sure to define any term, concepts, and theories from the text and then provide examples.
REQUIRED CASE ANALYSIS FORMAT
INTRODUCTION:
The Introduction should include a brief overview and explain how the paper is organized.
Question – (state the question or state it as a problem statement)
Answer/Discussion/Opinion
(repeat the question/answer format for each question in the case) You should include references to the text
material and theories in your answer. You should discuss how your answer/opinion relates to the text and class
discussions.
CONCLUSION:
The Conclusion should briefly explain what you have learned about the case based on your answers to the assigned
questions.)
WORKS CITED PAGE IN MLA FORMAT
All references in your text should be cited and you must include a Works Cited Page
Points will be deducted for papers that are not in this format. Points will be deducted if there are no
references to the text material and when references are not cited in the body of your paper.
Textbook: Organizational Behavior and Management 10th Edition
Author: John M. Ivancevich
Chapter 8-Managing Misbehavior
References from the chapter must be included in the paper
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