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The subject called Innovation and Entrepreneurship (Business studies). This individual case study has a word count
of 1000 words, however you can go above that limit with 10% (100 words). Thus, the maximum limit you can reach is
1100 words.
In this case study I have already provided and uploaded you the main article of this 3M case study, the structure
and instruction that you are expected to be using in this case study and the lecture slides regarding this case as
it contains the MOST IMPORTANT concepts that you must be using in this case study which is (McKinsey 7S Framework
in 3M). Therefore, firstly please check the instruction file, then have a look at the lecture slides and the main
article of 3M. Please follow the instruction file precisely as this is what my professor exactly looking for.
This is a brief view of how the Structure of the case study should be like, however, CHECK THE INSTRUCTION FILE TO
SEE WHAT EACH POINTS SHOULD CONTAIN.
1. Title page.
2. Introduction and Descriptive Executive summary of 3M.
3. Problems (Issues) statement.
4. Data analysis.
5. Key Decision Criteria.
6. Alternatives analysis.
7. Recommendations.
In this case study it should be a way that the reader takes the place of the manager whose responsibility is to
make decisions to help solve the problems of 3M. For example, as 3M is based on innovation, where the company will
be if it’s innovation declined. Thus, a possible problem is that 3M is putting all its investment on innovation
rather than diversifying its investment and resources.
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