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In the previous weeks in this course, you have described a program design, created a budget and proposed ways of financing it, and outlined an evaluation plan. In this final Discussion you will share your ideas on how to advocate effectively on behalf of this hypothetical program. As you do, keep in mind the differences between advocacy and lobbying, as described in the article "Advocacy 101."
Advocacy is an important skill in public health work. There are many ways to advocate for a public health issue and many different individuals or groups to whom you could turn in order to shape policies impacting it. For example, if you wish to advocate for policies to lower childhood obesity rates, you might approach your state legislator to educate him or her about a proposed health issue or intervention. You might address a neighborhood group to get new playground equipment, or turn to a parent organization to gain support for an educational program at school. You might approach a newspaper or editorial board to publish an article advocating for your cause, or a professional association to encourage them to make this a greater focus in their own activities. You might even help to organize others in the community such as parent groups, in their own advocacy efforts such as letter-writing campaigns.
• To prepare for this Discussion, review these Learning Resources:
Advocacy
• Research America: Advocacy Resources
http://www.researchamerica.org/advocacy Research America is a leading advocacy organization dedicated to advocating for research on health issues. This Web page provides guidelines on key steps in the advocacy process, such as conveying your message succinctly and getting and using public opinion poll data.
• APHA: Advocacy
http://www.apha.org/advocacy/activities/
This Web page on the APHA site provides a number of resources relating to advocacy in public health, including advocacy tips and policy statements. The "Advocacy Activities" page includes updates on important federal and state legislative activity.
Marketing
• Turning Point
http://www.turningpointprogram.org/
This Web site of the Turning Point project has numerous documents on social marketing.
• CDC: Health Marketing
The following resources from the CDC describe health marketing strategies and provide many examples of health campaigns.
• What is Health Marketing?
http://cdc.gov/healthcommunication/ToolsTemplates/WhatIsHM.html
• A Traditional Marketing Example
http://www.cdc.gov/healthcommunication/ToolsTemplates/Basics.html#traditional
• Current Health Campaigns at CDC
http://cdc.gov/healthcommunication/Campaigns/index.html.
• Consider how you might best gain the support you need for this program and who you would approach.
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