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Students have to reflect:
Marketing B2C, products for private houses, e.g. satellite dishes, solar panels, heating systems, … – this in combination with push/pull-effects and relationship marketing.
➢ Marketers are using only positive wording and are telling quite often not the truth. This leads to mistrust on the consumers and buyers side.
➢ So they use more and more the internet to get information. Confronting the sales persons with internet-gained knowledge but also prices.
➢ What options have a company to establish from the very beginning trust and the impression of partnership – especially if prices in the internet are lower than a service-orientated company.
➢ What strategies should they drive?
➢ Are consumers emerging victorious – using the internet … give a statement
Please limit your response to max 350 words, stay academic on university level and include external references in support of your comments. Use peer-viewed references – at least 3.
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