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Toxic Sludge is Good for You was written in 1995 and makes the assumption that PR is able to do its evil work because people are unaware of its influence in society.
Your job is to either defend Stauber and Rampton?s arguments about the practice of PR or refute it. To do this you must:
1.Identify and explain two dominant themes developed by the book. Explain how Stuaber and Rampton make their arguments by citing passages from the text. Do not simply re-develop a simple arguments, but provide two broad trajectories.
2.Find at least two scholarly articles (they must be from Communication and Mass Media Complete) written on EACH of these themes and explain the content of these two articles and how they either support the argument that Stauber and Rampton make or negate it.
3.Develop at least one NEW example (not in the book) that illustrates how either this misbehavior is still occurring in PR or how PR has solved the problem for each theme.
4.Provide a recommendation for how you would rehabilitate the image of PR. What would you tell PR providers to always do (use at least one scholarly article to support your position).
I expect APA citation for both internal and bibliographic entries. Also, you should use exceptional writing; both your grammar and style should meet professional standards.
Grading Criteria:
?Ability to Illustrate your understanding of the book (and not mere snippets)
?Research quality and quantity (note a minimum of 5 scholarly sources)
?Creativity/Originality
?Style
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