Describe your most positive experience in working on a group project in which the group’s cohesiveness led to greater work productivity. Have you experienced a situation that was just the opposite a situation in which group cohesiveness negatively impacted the productivity of the project? Norms influence behavior conformity among group members. What factors will influence group members to conform to a group’s norms, and when will members remain independent? Do individuals who do not conform to the group’s norms ever succeed in influencing the rest of the group?
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