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our subject is social network.
you can provide a general overview of social network, or you can provide a detailed analysis of particular vehicles within social network.
you are expected to conduct secondary research and possibly some executive interviews to learn as much as possible about the history, current status, and future prospects of your advertising venue.
summarize your research in a presentation and written report that includes the following elements, among others that you may deem relevant.
Executive Summary
introduction
brief history
current status
spending totals
top vehicles and advertisers
available audience and cost data
communication technology involved
sample reach and frequency evaluation(s) using ADplus
inputs (e.g., ratings, costs, uses, weights, sources)
outputs (e.g., reach, frequency, distributions, flowcharts)
future prospects
references, data sources, and links (with date of access)
appendices (e.g., tables, graphs, printouts, documents, etc.)
This is a written report, please make it look nice it’s an advertising class so be creative,
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