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Hornby issues profit warning as Christmas sales suffer
HORNBY, THE MODEL TRAIN AND SCALEXTRIC MAKER, HAS ISSUED A PROFITS WARNING AFTER SALES OF ITS TRAIN AND SLOT-CAR RACING SETS WERE HIT.
THE COMPANY SAID “FRAGILE CONSUMER CONFIDENCE” IN THE RUN UP TO CHRISTMAS HAD LEFT UK SALES BELOW LAST YEAR.
SALES GROWTH FOR THE FINANCIAL YEAR HAS BEEN LOWER THAN HOPED AND, AS A RESULT, FULL-YEAR PROFITS ARE NOW LIKELY TO MISS EXPECTATIONS HOWEVER, HORNBY SAID ITS NEW LONDON 2012 PRODUCTS WERE BEING WELL-RECEIVED.
IT SAID IT HAD ALREADY TAKEN STEPS TO BROADEN ITS PRODUCT RANGE, FOCUSSING ON MORE AFFORDABLE ITEMS.
ITS BEST-KNOWN BRANDS ALSO INCLUDE AIRFIX MODEL MAKING KITS AND CORGI TOYS.
NEW PRODUCTS FOR THIS YEAR INCLUDE SCALEXTRIC STAR WARS, AND A PRE-SCHOOL RANGE BASED ON A NEW TV SERIES “OLLIE THE LITTLE WHITE VAN”.
Assignment:
Working as an independent company your business proposal should be presentable to business clients who are in the children?s toy sector.
You must develop a product or service idea which generates a new MARKET OPPORTUNITY for sustainable market growth. The business proposal should question, what are the critical Issues to be solved in developing such a product or service and what opportunities need to be met?
Use your marketing skills to define customer and market requirements together with assessing the opportunity and develop an exit strategy.
These are the 5 ideas this proposal will be about;
– Allow the customers to create their own characters by using wax.
– Attract new market ( new age ).
– Exist the famous characters from the animation and games world.
– Exist cars engines as high quality figure, then try to sale them to cars companies.
– Arrange a fans club.
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