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You are to identify a company which markets its products in several different cultural markets.
The aim of the assignment is to demonstrate your understanding of how a global corporation strategically manages its marketing operations across global markets and cultures.
Your Report should identify as a minimum the following:
Selecting one new global market and one existing product, detail and justify a marketing plan for the launch of this product into this, hither too, new global market segment. no plagiarism.
Further information and guidance
Detail the company?s market position and its strategy in this new global market.
Identify the cultural implication of any of the marketing mix elements or management issues.
Report structure
Cover sheet to include:
Module title;
You should also include a contents page.
You should follow a report structure using headings and sub-headings. Include an appendix if necessary and a bibliography; these will not be included in the word count. You must reference any sources of information used. You are advised to use a marketing plan structure.
Make sure that the marketing theory learnt during the course is used to explain parts of the research information gathered. Please make sure that you read the assessment criteria on the feedback sheet so that you can see what criteria your work will be marked against.
IMPORTANT ? You may not select any of the following companies:
Coca Cola
Kentucky Fried Chicken
McDonalds
Starbucks
Pizza anything
Structure:
Introduction
Executive Summary
Situation Analysis
–Internal
–External
–SWOT Analysis
Objectives
–Intended Strategic Position
–Sales and Market Share Objectives
–Marketing Mix Objectives
–Financial Objectives
Activity Plan
–Marketing |Mix
–Organisation and Personnel
–Monitoring
Budgets
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