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I choose Bang & Olufsen entering North Korea, or you can choose what ever you need …
You are a strategic consultant specialising on internationalisation advice to firms who seek to expand their businesses overseas. Your client is penetrated well into the domestic market and interested to introduce their product/service to a new country. The client has told you the product/service produced by them that needs to be introduced to a specific country.
They need to be advised on the best export strategy possible and you are expected to provide a comprehensive report to your client.
In order to prepare the report for the product/service chosen, you will need to analyse the target country chosen in terms of Environmental analysis, nature of the customers in the target country like available segments( demographic profile, cultural aspects), competition, possible mode of entry strategies, possibility for strategic alliances, human resource requirements, sources of recruiting, channels of distribution, role played by important governmental , non-governmental and financial institutions, laws and regulations and the role of corporate social responsibility/sustainable development prospects along with an analysis of the potential Economic benefits to the target country. You are expected to utilise secondary resources, including textbooks, cases, reports, Journal articles etc. in developing the comprehensive report, which goes towards enhancing the assessable quality of your report.
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