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Please research and and answer the following questions.
NBB Seemed to agonize over the use of the word “folly” in its advertising campaign. what do you make of the company’s struggle with this decision. ? Also how do you personally feel about their use of the word ?
New Belgium’s ocus on sustainability, whimsy and fun is clearly rooted in its Colorado based culture and the ethos of its founders and employees. As New Belgium’s distribution continues to expand away from that locale how can the company make its branding and messaging resonate with consumers in different parts of the country ?
The case mentions how the branding and communication strategy of Boston rewing Company (makers of Sam Adams) shifted as the company grew. The posiitoning for Sam Adams changed from a folksy tone to one that looked to position Sam Adams in relation to Budweiser, Miller, and Coors. Does New Belgium face this same risj or will the company be able to maintain its whimscial and personal touch with consumers Explain ?
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