Read Attached case study. Answer questions, about a paragraph each question 1. Describe how MinuteClinic puts the following promotion strategies to work for them: stressing tangible cues, using personal information sources, creating a strong organizational image, and engaging in postpurchase communication. What else could they try? 2. Are MinuteClinics services customized or standardized for patients? Do they incorporate any elements of mass customization? 3. In what way did MinuteClinic demonstrate reliability and responsiveness during the flu outbreak in Minnesota? How did it impress customers with tangible physical evidence that the clinics cared about them? 4. How important has MinuteClinics place (distribution) strategy been to the companys success? Which elements does MinuteClinic focus on with its marketing mix? Why?
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