Financial Communication(FINA 360)-Student Assignment Assignment ObjectiveThe goal is to provide both a oral and written assignment that will allow the student to apply knowledge gained from the text and instructors comments while getting experience in written and oral communication. This assignment is at the Developmental level. Written Communication Assignment: 1. Select two, public traded companies from the same industry. Get approval on selection from Professor. 2. Research information on internet. 3. Paper should include: a. Brief description of the companies b. Three years of financial data for each companySales, Income After Tax(Income available to common shareholder), Share Price, Earnings per Share, Number of Outstanding Sharesany other financial information you choose to discuss, do not just download and print total financial statementskeep it focusedquantity is not the goalunderstanding is. c. Calculate at least one ratio(for three years) from each of the four(4) major categories.Profitability, Asset Utilization, Liquidity, Debt Utilization. You will be calculating 12 ratios for each company. 3 years x 4 ratios=12 d. Based on the above(b. and c.)what do you think of each companys performance? Would you prefer owning stock in one or both companies or neither? 4. Suggest you create a table for the financial/ratio information and then discuss your observations on the information. 5. Length4-8 pages(excluding title and references page), APA format. Oral Communication Assignment: 6. Provide a 3-5 minute Power Point summary of your paper to share with the rest of the class. Plan aheadmake notes. Do not just read from your paper. This is a chance to consolidate and present your key thoughts much like you might find yourself doing in the business environment.
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