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Question:
1. Discuss the importance of successful supply chain management on gaining a competitive advantage.
2. Logistics is part of supply chain, and supply chain is part of value chain. ( discuss and give example , related company).
3. Discuss Societal marketing in the Kellogg?s case
4. How Kellogg?s manage it inventory
5. Discuss marketing mix in Kellogg?s company.
6. Focus particular attention on integration of processes, coordination, linkages (Vertical linkages) inside and outside the company, and ?value system? which comprises the operations and value chain of supplier, manufacturer, and buyer (as well as their linkages). ( Kellogg?s company )
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