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I have a chosen consumer behaviour and an accompanying pictures for you to use for each of the 3 worksheets so it is consistent, also i will upload criteria sheet and template for you*
Assignment structure and requirements:
You must follow this structure, do not change the order of the content of the worksheets in any way as this may result in reduced marks. This assignment requires the use of first-person language. The total word count for the assignment is 1250 excluding tables, references.
Introduction ~ 250 words
– State your consumer behaviour that you have selected as the basis for the portfolio.
– Summarise the linkages between the theories in your three selected worksheets and how these explain your consumer behaviour.
– Keep this section to 1 – 2 paragraphs
Worksheets ~ 850 words ( approx 285 words per worksheet)
– Copy and paste the worksheets from AMB200 blackboard site into your assignment. You may format the content to be consistent with your font; colours etc. however do not move tables around, change headings or alter question numbers. Ensure that your tables do not go over the page. You may use 10 point single-space for the table content.
– Provide visual evidence of anything related to the topic you have selected (screen capture a website, photograph, diagram, image, etc)
Conclusion ~150 words
o Summarise the theories you have used in this portfolio and the lessons that can learnt about your own behaviour. You may also want to connect/synthesis the relationship between the theories in your worksheets to explain your behaviour.
o Keep this brief – 1 – 2 paragraphs
Part A of each worksheet assesses your knowledge of a particular theory(ies) and as such does not require you to reference the content. Just use the information from the textbook and the lecture notes to assist you. Most of this content will be in tables and will not consume your word count.
– Part B of each worksheet assesses your ability to translate consumer behaviour theory into practice. This section requires you to demonstrate insight into your own behaviour. You may use additional references in this section however there is no need to go beyond three references per worksheet. This section is where most of the word count for this worksheet will be used, be concise and articulate. Provide your response in 2 – 4 paragraphs and do not use dot-points or numbered lists.
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