Secondary Research – The Cola Market

Books

Aaker, D. A., Kumar, V., Leone, R. P., & Day, G. S. (2013). Marketing research (11th ed.). Hoboken, NJ: Wiley. ISBN: 9781118156636.

Assume that a new company is considering entering the cola market. Before it does any primary research, it wants to investigate secondary research to determine whether it makes sense to do primary research on the cola market. Identify some of the types of information the company should have, where it might find this information (on the Internet and other sources), and how to evaluate the usefulness of the information it might find.

Discussion Participation Grading Rubric Criteria Non-performance Basic Proficient Distinguished
Applies relevant course concepts, theories, or materials correctly. Does not explain relevant course concepts, theories, or materials. Explains relevant course concepts, theories, or materials. Applies relevant course concepts, theories, or materials correctly. Analyzes course concepts, theories, or materials correctly, using examples or supporting evidence.
Collaborates with fellow learners, relating the discussion to relevant course concepts. Does not collaborate with fellow learners. Collaborates with fellow learners without relating discussion to the relevant course concepts. Collaborates with fellow learners, relating the discussion to relevant course concepts. Collaborates with fellow learners, relating the discussion to relevant course concepts and extending the dialogue.
Applies relevant professional, personal, or other real-world experiences. Does not contribute professional, personal, or other real-world experiences. Contributes professional, personal, or other real-world experiences, but lacks relevance. Applies relevant professional, personal, or other real-world experiences. Applies relevant professional, personal, or other real-world experiences to extend the dialogue.
Supports position with applicable knowledge. Does not establish relevant position. Establishes relevant position. Supports position with applicable knowledge. Validates position with applicable knowledge.

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Critically analyse the ‘Key business drivers in the UK petroleum retail market’

Critically analyse the ‘Key business drivers in the UK petroleum retail market’.

TASK 2: Report
Presentation: Yes
Any special
requirements:
All work should be submitted on the Student Portal along
with an acceptable Turnitin Report
Word Limit: Task 1: N/A
Task 2: 2,000 words (with 10% plus or minus leeway)
Deadline date for
submission:
Presentations for Task 1 will be held over 2 week period
(Weeks 8 and 9)
Assignment Task 2: Tuesday 4th August 2015
Learning outcomes
to be examined in
this assessment
1. Demonstrate the ability to analyse the factors affecting
the present size and structure of the current oil and
gas retail sectors and the impact of the rising price of
oil.
2. Evaluate the potential of technological change on the
energy retailing industry in the next decade.
Percentage of
marks awarded for
module:
The presentation is worth 20% of the total marks for the
module.
The reflective report is worth 30% of the total marks for the
module.
Page 2 of 4
Assessment
criteria
Explanatory comments on the
assessment criteria
Maximum marks
for each section
Content, style,
relevance,
originality
Clear demonstration of rigorous
research from recognised
authoritative sources. Audience
focus.
45%
Format,
referencing,
bibliography
Harvard 10%
Constructive critical
analysis,
introduction,
conclusion
Demonstration of a clear
understanding of the issues. Use of
academic models.
45%

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Herbicide resistance and IWM Weed management in cropping systems

First NOTE ;- Q1 has a,b,c and d . you must get its answer from the book which I will braved it. Also, you do not need to put references in Q1, only get its answer from the book which I will braved you with it. You only need references for Q2.
Second NOTE:- I will braved you two farms(my two paddocks) which are related to Q1. The bellow are the questions (GRNS 501) Herbicide resistance and IWM Weed management in cropping systems This part of the assignment is to get you to think about the pattern of chemical use in cropping paddocks, what resistance problems are likely to occur, and how you might reduce the risk of this happening. Pick two paddocks(I chose them) where you have access to about 4 years of paddock history, and fill out the attached worksheet listing crop rotation, target weeds, and all the weed control operations. Try to pick paddocks with different management – if possible, one of the paddocks should be zero till, or close to it. I want to see actual paddock history rather than a ‘typical’ history, as the number of sprays actually applied is often surprising. In your ‘role’ as cropping consultant for this property, you need to Q1. Comment on the good and bad aspects of this pattern of herbicide use and weed control, including a) the frequency of use of different herbicides groups, b) the exposure of different weed species/types to herbicides throughout each year and the rotation, c) the risk of herbicide resistance developing for the chemical groups used, and d) how many of the IWM tactic groups (Section 4 in the IWM manual) and good agronomic practices (Section 3) are currently being used to manage weeds. Q2. Outline 3 IWM strategies which you could incorporate into weed management in one or both of these paddocks (pick strategies which do not rely on herbicides!!). Make brief comments on how they would improve weed control/why they are likely to be effective. Also, include comments on the practicality and ease/likelihood of adoption of each strategy in this farming system. (For these final comments, imagine that we are 15 years in the future, with several grass and broadleaf weeds with herbicide resistance, including glyphosate resistance – how do we manage??) Note;- *Pick two different types of weeds (eg a broad leaf and a grass, or very different broadleafs) and briefly discuss how the ecology and physiology of the weeds (and of the crops that may be grown in the paddock) influence the strategies used, and success of the different strategies. *One area of weed management that many growers fail to implement is the stopping of unwanted seeds and propagules (corms, tubers etc.) coming onto, or being spread within the property. This has led to the introduction of a new species of weed, or one with glyphosate or paraquat resistance from external or internal sources. ‘Risk aware’ growers can implement strategies to reduce and avoid unnecessary introduction and spread of weeds. These strategies will reduce not only the likelihood of introducing new weed species but also the risk of importing herbicide resistant weeds. Identify 3 strategies and briefly discuss how these could be implemented. Also, include comments on the practicality and ease/likelihood of adoption of each strategy

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Give an example of a good decision that you made that resulted in a bad outcome

Give an example of a good decision that you made that resulted in a bad outcome. Also give an example of a bad decision that you made that had a good outcome. Why was each decision good or bad? Please specify the criteria you used in making these decision. (You need to specify one of the decision criteria on Slide 3-11 or the utility criterion on Slide 3-71 and explained how you applied it to your specific example.) Why sometimes good decisions may lead to bad outcomes and vice versa?

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External and Internal Environments

External and Internal Environments

Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (https://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write an eight to ten (8-10) page paper in which you:

1.Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
2.Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.
3.With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
4.Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
5.Give your opinion on the corporation’s greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
6.Determine the company’s resources, capabilities, and core competencies.
7.Analyze the company’s value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above.
8.Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

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Leadership for Quality and Safety Web Quest

Leadership for Quality and Safety Web Quest

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Organizational Culture: ow can organizational leaders remain ethical and yet operate in environments where ethics and values can differ drastically

Organizational Culture

How can organizational leaders remain ethical and yet operate in environments where ethics and values can differ drastically?

What theories support your position?

Give examples and support your assertions with current research

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Spirituality Within the Organization

Spirituality Within the Organization

Utilizing additional recent articles related to spirituality and leadership, define spirituality in the workplace.

Analyze your current or a past workplace in relation to this definition.

What impact do these qualities and values have on employees?

How do these qualities and values impact the outcomes of your organization?

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Didn’t Cut It? Hire Another”

“Didn’t Cut It? Hire Another”

The process of recruiting a new employee is smoothest when there is collaboration between the managers and human resources personnel associated with filling the open position. The relationships between managers and HR personnel must be balanced for the recruiting process to be successful. If a clear focus and sense of cooperation are lacking, the process can be slow, arduous, and often ineffective. Furthermore, financial, legal, and ethical concerns may be ignored if managers and HR personnel are clashing instead of collaborating.

In this Discussion, you will explore the implications of managerial relationships in the recruiting process. You will also weigh the costs and benefits of internal versus external recruiting by considering financial implications and organizational values.

To prepare for this Discussion:

• Read the article, “Nurse Staffing: Finding the Right Number and Mix.” Consider how financial matters and other challenges affect the recruiting process in health care organizations. Also, consider how these challenges relate to whether an organization hires internally or externally.

• Review the case study “Didn’t Cut It? Hire Another” Consider the benefits and shortcomings of the collaboration between Kathy Gray and Sam Weston.

• Think about the many considerations and pressures the HR department balances in the recruiting process. How does the HR department’s adherence to these considerations and pressures affect the success of an organization?
Post a summary of at least two issues or problems that occurred throughout the case study and why those issues are significant. Then, discuss how the existence of a human resources department in the nursing home would have prevented or mitigated those issues. Describe what additional issues could arise if either HR or management did not participate appropriately in the recruitment and hiring process. Finally, analyze the pros and cons of hiring from within versus hiring from outside an organization. Consider the costs and benefits of giving existing employees promotions and the costs and benefits of providing opportunities for outside candidates to obtain positions.

Case Study: “Didn’t Cut It? Hire Another”
Kathy Gray was hired by Meadows Nursing Home for the position of business manager. Hers would be a small department: two employees other than herself plus one open clerical position. Although she had considerable experience with business office operations, this was Kathy’s first supervisory position.
One of the first tasks facing Kathy was hiring someone to fill the open clerical position. She asked the individual who handled HR matters for help in finding some candidates for her to interview. There was no HR department as such, just one person who also coordinated purchasing for the home. Kathy’s manager, nursing home administrator Sam Weston, chose to sit in on the interviews, citing Kathy’s newness to supervision as his reason. Because Kathy had never interviewed or hired before, Weston reasoned that he should assist her in the process.
Kathy and her boss jointly interviewed four candidates. Of these, two appeared to be reasonably qualified for the job. One of these was a young woman named Louise Bennett who worked in the home’s food service department. The other was a young woman named Emily Smith whose total work experience consisted of working in a convenience store for a few months.
Following the interviews, Kathy expressed her desire to hire Louise Bennett from food service because she seemed to have the ability and exhibited a strong desire to better herself. She reasoned that selecting Ms. Bennett would show a commitment by the home to develop employees from within the organization. Weston disagreed, telling Kathy that she could do the hiring “the next time a job opened.” Weston himself made the decision to hire the other candidate and personally communicated the offer to Emily Smith.
As the 30-day probationary period progressed, it became increasingly evident to Kathy that Emily was not shaping up in a satisfactory manner. Even after providing Ms. Smith a good orientation, providing her with reasonable guidance, and extending her every benefit of the doubt because she had been “the boss’s choice,” Kathy still had to conclude that the nursing home would be making a mistake by keeping Emily.
On the 28th day of Emily Smith’s employment, Kathy Gray went to see Sam Weston. She had kept Weston informed, so it was no surprise to him when Kathy said they should let Smith go and start over.
“Okay,” Weston replied. “She didn’t cut it? Let her go and hire another person.”
Kathy hesitated, then finally said, “I don’t believe I should be the one to let her go. I’m not the one who hired her.”
“She’s your employee,” Weston said, “so you get rid of her.”
What management errors were committed? Remembering that Emily Smith reported to Kathy even though Weston had hired her, do you believe that Weston dodged his responsibility by ordering Kathy to get rid of Emily? How might this whole situation have been handled in a more professional manner? What effect might the Smith incident have on the future relationship between Kathy Gray and Sam Weston?
(Jr. 204-205)
Jr., L. Fleming F., Charles McConnell. Human Resource Management in Health Care, 2nd Edition. Jones & Bartlett Learning, 08/2013. VitalBook file.

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analyze secondary research and utilize data from the Nielsen Company’s Web site

Books

Aaker, D. A., Kumar, V., Leone, R. P., & Day, G. S. (2013). Marketing research (11th ed.). Hoboken, NJ: Wiley. ISBN: 9781118156636.

In this case assignment, you will analyze secondary research and utilize data from the Nielsen Company’s Web site (see the Claritas information on page 125 in your Marketing Research text) to formulate recommendations for a target market.

For the purposes of this assignment, you will want to incorporate the answers to the four questions at the end of the case into a cohesive essay that is 2–4 pages long. Your paper will be graded according to the following criteria:
•Identify key data for collection to determine a marketing strategy.
•Analyze the competitive environment to contribute to strategic decision making.
•Determine research methods to identify customer characteristics.
•Apply technology tools to identify effective data.
•Create relevant, actionable, and specific recommendations.

Secondary Research Scoring Guide Grading Rubric Criteria Non-performance Basic Proficient Distinguished
Identify key data for collection to determine a marketing strategy. 20% Does not identify key data for collection to determine a marketing strategy. Identifies some data, but omits key elements necessary for determining a market strategy. Identifies key data for collection to determine a marketing strategy. Identifies key data for collection to determine a marketing strategy ; demonstrates insight into marketing scenarios.
Analyze the competitive environment to contribute to strategic decision making. 20% Does not address the competitive environment to contribute to strategic decision making. Partially analyzes the competitive environment, but does not apply to strategic decision making. Analyzes the competitive environment to contribute to strategic decision making. Develops criteria and provides detailed examination of information needed to understand competition.
Determine research methods to identify customer characteristics. 20% Does not determine research methods to identify customer characteristics. Identifies some research methods, but does not sufficiently relate to identifying customer characteristics. Determines research methods to identify customer characteristics. Develops specific examples of the ideal customer and provides methods to identify characteristics of customer segments.
Apply technology tools to identify effective data. 20% Does not address potential technology tools to identify effective data. Discusses or identifies technology tools, but does not apply to identifying effective data. Applies technology tools to identify effective data. Demonstrates a thorough understanding of technology tools through specific examples with justification.
Create relevant, actionable, and specific recommendations. 20% Does not create relevant, actionable, and specific recommendations. Creates some recommendations, or recommendations are not specific to the situation. Creates relevant, actionable, and specific recommendations. Creates relevant, actionable, and specific recommendations that are supported by research or examples.

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