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Again and again it appears that buyers and supply managers can contribute significantly to the company?s bottom line… The business context of many companies is nowadays radically changing. Most changes are not mere trends but the result of large, unruly forces which have a lasting effect on the world economy."
Van Weele, A.J., (2005) Purchasing and Supply Chain Management 4th Edition, Thomson Learning, London, UK (page 4)
Critically evaluate the role of purchasing and supply chain management in food and beverage operations while considering how this and a proactive approach to cost control can provide these businesses with competitive advantage in a difficult trading environment
Assessment Criteria
For your guidance you are required to note the following:
– Your introduction should clearly indicate the focus that you are intending to adopt to answer the question set
– You are encouraged to incorporate and apply relevant operations management models into your discussion and we expect strong evidence of independent reading, in particular a good range of contemporary journal material to be incorporated into your essay to support clear lines of argument.
– You are required to ensure that your essay is food and beverage rather than accommodation focused
– References should underpin lines of argument to make your discussion persuasive.
– Clear reasoned conclusions which sum up the key points, answer the question set and offer your final judgement are encouraged
Learning Outcomes
– Critically evaluate and apply key concepts and theory in a food and beverage operational context
– Assess ways in which operational performance and efficiency can be improved while considering the impacts of changing operational environment
Assignment Rationale
The hospitality industry continues to face difficult trading conditions as a result of an erosion in consumer confidence, rising costs and an extended period of economic slowdown. This has led to added pressure for food and beverage operations to cut costs while attempting to maintain profitability and customer satisfaction. Within this context and the need to gain competitive advantage within the food and beverage sector, this assignment focuses on core themes of the module, the consideration of both operational efficiency and improvement of performance.
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